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Now You See Me (NYSM), Luxury UK Activewear Brand Launches Online

Now You See Me (NYSM), Luxury UK Activewear Brand Launches Online

March 27, 2023

PRESS RELEASE: NEW ACTIVE WEAR BRAND – NOW YOU SEE ME LAUNCHES ITS FIRST COLLECTION SPECIFICALLY DESIGNED FOR WOMEN IN THEIR PRIME. 

100% MADE IN BRITAIN

Above (left to right): Entrepreneur and founder of Black Women Rising UK, Leanne Pero. Model, Nicola Griffin and former Olympian and model, Jenny Stoute supporting the launch.

Above (left to right) 
Entrepreneur and founder of Black Women Rising UK, Leanne Pero. Model, Nicola Griffin
and former Olympian and model, Jenny Stoute supporting the launch.


Now You See Me (NYSM), a luxury British activewear brand launches online this month.

Designed and made exclusively in Britain, the brand new eight-piece capsule collection by NYSM, features gorgeous luxury breathable fabrics, carefully curated with sustainability, comfort, and performance in mind, whilst ensuring flattering detail for the more mature body shape is at the heart and soul of each piece.

From super high waisted comfortable leggings and front zip-up bras to cleverly designed body flattering tops this range is designed for those for whom revealing, skin-tight, see-through workout wear has lost its appeal.

Whether you’re someone who regularly works up a sweat or likes to wear activewear to chill out in this range has been designed with comfort, inclusion, performance, and style in mind.

NYSM brand spokesperson says;

“The idea behind Now You See Me came from a desire to find inclusive sustainable activewear pieces that truly fit the more mature body shape and feel comfortable, whilst still providing style. Tummy rolls, chaffing thighs and wrinkles are not things to fix, but parts to gracefully accept and we wanted to create a platform to help women express themselves in their active lives and genuinely feel good, through flattering, functional and clever workout items that can also be worn beyond-the-gym because they’re so comfortable.”

“It was also important to keep things local, to support small businesses and reduce our environmental impact and that’s why we worked really hard to source everything from the UK and Ireland.  Our target customer base cares about where their products come from.”

Purposefully designed with the mature figure in mind, the collection includes luxury long-lasting fabrics, modest details, and hemlines to flatter.  

The pieces incorporate plant-based fabrics all woven in Britain, as well as organic cotton and Lycra for performance, dyed using natural dyes. Each piece comes in black, edged in a flattering pink and has been manufactured in London.

Available online now in sizes XS – XL, the range features high-waisted long and capri leggings that are fully squat-proof with pockets, a flattering asymmetric before & after work-out top, super-soft high waisted drawstring joggers with pockets, a breathable long-sleeve top featuring an illusion front, a vest top with flattering draping at the back, a slash neck t-shirt with pleating detail that compliments both slender and curvy figures and covers tops of arms, and a zip-front bra top designed to make it easy to pull on and off with beautiful detail to the back.

Entrepreneur and founder of Black Women Rising UK, Leanne Pero, model, Nicola Griffin and Olympian, Jenny Stoute can be seen modelling the new collection and are supporting the brand as launch ambassadors.

Leanne says: “The clothes are comfortable and inclusive and that’s exactly what we want in this day and age.”

Jenny says: “Fabulous, stylish and comfortable.  So soft it’s like you’re not even wearing active wear.  I could wear it all day!”

Nicky says: “Soft and comfortable – especially the high waisted leggings.”

 

 

reusable drawstring fabric bag, made using the off cuts from the garment production

 

Prices start from £90. All products arrive in a reusable drawstring fabric bag, made using the off cuts from the garment production to ensure waste is kept to a minimum and then packaged in a UK manufactured, compostable, reusable, and biodegradable mail bag.

For more information email info@nysmfit.com

  • You can download the press release when you click [HERE]

NOTES TO EDITOR

  • Garments have been manufactured by Clothing Manufacturers UK clothingmanufacturersuk.com
  • Fabrics are woven in Leicester by a family-run business
  • Yorkshire based sportswear designer Dan Craven helped refine the designs
  • Photography and videography: John Rowley johnrowley.co.uk
  • The NYSM branding and artwork was conceived by Leeds based award winning creative team Born Ugly

Tags activewear mature