NOW YOU SEE ME – NEW Active Wear Brand 100% MADE IN BRITAIN for women in their prime.
Designed and made exclusively in Britain, the brand new eight-piece capsule collection by NYSM, features gorgeous luxury breathable fabrics, carefully curated with sustainability, comfort, and performance in mind, whilst ensuring flattering detail for the more mature body shape is at the heart and soul of each piece.
Above (left to right)
Entrepreneur and founder of Black Women Rising UK, Leanne Pero. Model, Nicola Griffin
and former Olympian and model, Jenny Stoute supporting the launch.
From super high waisted comfortable leggings and front zip-up bras to cleverly designed body flattering tops this range is designed for those for whom revealing, skin-tight, see through workout wear has lost its appeal. Whether you’re a novice or someone who regularly works up a sweat this range has been designed with comfort, inclusion, performance, and style in mind.
The idea behind Now You See Me came from a desire to find inclusive activewear pieces that truly fit the more mature body shape and feel comfortable, whilst still providing style. Tummy rolls, chaffing thighs and wrinkles are not things to fix, but parts to gracefully accept and we wanted to create a platform to help women express themselves in their active lives and genuinely feel good, through flattering, functional and clever workout items that can also be worn beyond-the-gym because they’re so comfortable.
It was also important to keep things local, to support small businesses and reduce our environmental impact and that’s why we worked really hard to source everything from the UK and Ireland. Our target customer base cares about where their products come from.
Purposefully designed with the mature figure in mind, the collection includes luxury long-lasting fabrics, modest details, and hemlines to cinch-in and drape over the tummy, bum, and tops of thighs in a flattering way.
The pieces incorporate plant-based fabrics all woven in Britain, as well as organic cotton and Lycra for performance, dyed using natural dyes. Each piece comes in black, edged in a flattering pink and has been manufactured in London.
Available online now in sizes XS – XL, the range features high-waisted long and capri leggings that are fully squat-proof with pockets, a flattering asymmetric before & after work-out top, super-soft high waisted drawstring joggers with pockets, a breathable long-sleeve top featuring an illusion front, a vest top with flattering draping at the back, a slash neck t-shirt with pleating detail that compliments both slender and curvy figures and covers tops of arms, and a zip-front bra top designed to make it easy to pull on and off with beautiful detail to the back.
Entrepreneur and founder of Black Women Rising UK, Leanne Pero, model, Nicola Griffin and Olympian, Jenny Stoute can be seen modelling the new collection and are supporting the brand as launch ambassadors.
Leanne says: “The clothes are comfortable and inclusive and that’s exactly what we want in this day and age.”
Jenny says: “Fabulous, stylish and comfortable. So soft it’s like you’re not even wearing active wear. I could wear it all day!”
Nicky says: “Soft and comfortable – especially the high waisted leggings.”
Prices start from £90. All products arrive in a reusable drawstring fabric bag, made using the off cuts from the garment production to ensure waste is kept to a minimum and then packaged in a UK manufactured, compostable, reusable, and biodegradable mail bag.
For more information email info@nysmfit.com